Bachelor in Interactive Media and Immersive Technology (Honours) with a specialism in VR/AR

Students will learn fundamental skills required by technical multimedia professionals, and the basic understanding of programming and system design. Some specialised modules will provide them basic knowledge of multimedia techniques such as 3D graphics, digital image and more. The modules will also help them develop personal and organisational skills, as well as nurture creativity and innovation. On the other hand, an exciting delivery approach of multimedia content in virtual reality and augmented reality is highlighted in the Introduction to VRAR.

A broader range of skills will be learnt, in which students will gain a better understanding of wide range of multimedia applications through components, frameworks, guidelines and techniques in animation, audio and visual. We will further nurture their creativity and innovation as well as independent learning to prepare them for the workplace. Besides, the importance of copyright of digital content is mentioned in this level. Moreover, you dive into the context of virtual reality (VR) and augmented reality (AR) with principles and technology of VR and AR used theoretically and practically in the market and projects.

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Students will make use of their previous studies and industrial experience to extend their familiarity in the field of multimedia technology and to refine their personal and professional development. Students will move further into media scripting technology and more advanced multimedia development and techniques. Furthermore, you are required to learn and analyse the perceptions and feedback of your users, for example, socio-economic factor, cultures and regional considerations in User Experience and HCI and Usability. In this year, you have an opportunity to develop the academic and practical aspects of your areas of study via student-project. Additionally, you will again equip yourself based on your area of studies such as the generation of virtual environment and superimpose of computer-generated images on a user’s view of the real world.

Asia’s 1st XR Studio Infused with a Built-In Mixed and Extended Reality Infrastructure
 

Image

This programme by APU is designed to cater a vast spectrum of technologies: VR, AR, Mixed Reality (MR) and Extended Reality (XR). In 2020, APU established Malaysia’s first XR Studio among universities, in collaboration with our industry partner, Ministry XR. The APU XR Studio is a first-of-its-kind facility that comprises technologies capable of developing Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) applications. Developed in partnership with Ministry XR Malaysia, the studio is equipped with a Volumetric Video Capture Station, EDEX Station and Mixed Reality Smart Glasses in the form of Microsoft HoloLens, Oculus Quest and HTC Vive.

The equipment and the functionalities of the XR Studio uplifts APU as a pioneer, game changer and trailblazer in education, research and project development within the AI domain.
 

“Extended Reality” (XR) describes a full spectrum of enhanced digital and physical experiences: augmented reality (AR), virtual reality (VR), and mixed reality (MR). It refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. 

XR is gaining tremendous demand and due to the global Covid-19 pandemic, growth is expected to be exponential. XR technology is building its momentum across industries such as gaming, movie & entertainment, healthcare, retail and tourism, etc.
 

Extended Reality (XR) Powers the Future of: